Bison 12 Can SoftPak Cooler Bag This isn't your mom's old personal soft-sided cooler. This Made in USA cooler packs a serious punch. The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat. Wrapped in a heavy duty 1000 denier vinyl shell, it's stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn't fade. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold.
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